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Sony launches Playerbase program for Gran Turismo 7. PlayStation gamers can win a flight, facial scan, and an avatar in Gran Turismo 7

Sony launches Playerbase program for Gran Turismo 7

Sony's Playerbase program asks PlayStation users to share standout gaming moments. Selected finalists interview on video, receive a Sony‑covered flight and a facial‑scan, and the winner gets a custom avatar and car livery added permanently to Gran Turismo 7. The project seeks to blend player identity with in‑game characters and could roll out to other Sony titles.

8 April 2026

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Sony's new Playerbase program lets select PlayStation gamers become virtual avatars in Gran Turismo 7.

The initiative invites players to submit their most vivid PlayStation experiences. Finalists complete a video interview, and Sony covers the winner's flight and facial scanning session at its studio. The chosen participant's avatar will appear in the game for a limited time, while their custom car livery and logo will be permanently added.

• Share your most memorable PlayStation story
• Complete a video interview if selected
• Receive a studio flight, facial scan, and in game avatar

The program deepens player immersion by merging real identity with virtual gameplay. Future winners may appear in other PlayStation titles.

Gran Turismo 7 debuts the program, with Sony planning similar opportunities across its game portfolio.

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