Motorola grabbed 44% of the U.S. foldable smartphone market in 2025, closing in on Samsung for the first time. The company launched the 2025 Razr series, undercut flagship pricing by hundreds of dollars, and secured carrier deals that pushed the phones into more retail slots. The result broke a five-year pattern of Samsung dominating the category.
The U.S. foldable segment stopped being a one-brand show. A foldable smartphone bends along a hinge to collapse into a smaller shape, trading screen size for portability. According to Counterpoint Research, Samsung's share dropped to 51% in 2025 after holding more than 65% the year before. That shift opened the door for consumers who wanted flagship specs without paying flagship prices.
Motorola priced the 2025 Razr series at $999, roughly $300 below Samsung's Galaxy Fold. Carriers bundled the phones with data plans, and retail promotions amplified visibility. Motorola's share climbed from 30% in 2024 to 44% by the end of 2025, converting hesitant buyers who had waited on the sidelines.
Google's Pixel 10 Pro Fold captured 4.8% of the market, up from 4.1% the previous year. Buyers valued tight integration with Android services and consistent software updates. The gain remains modest, but it signals that the market can support more than two players.
Expect tighter competition, thinner glass, and longer battery life in 2026. Carriers are expanding foldable offers, and manufacturers are racing to refine durability and performance. Samsung will likely respond with new pricing strategies or exclusive features. Consumers should watch spring launch events for the next wave of compelling options.
