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Tech/Software
Sony launches Playerbase program for Gran Turismo 7

8 April 2026

—

Pulse

Jordan McAllister

Sony's new Playerbase program lets select PlayStation gamers become virtual avatars in Gran Turismo 7.

The initiative invites players to submit their most vivid PlayStation experiences. Finalists complete a video interview, and Sony covers the winner's flight and facial scanning session at its studio. The chosen participant's avatar will appear in the game for a limited time, while their custom car livery and logo will be permanently added.

• Share your most memorable PlayStation story
• Complete a video interview if selected
• Receive a studio flight, facial scan, and in game avatar

The program deepens player immersion by merging real identity with virtual gameplay. Future winners may appear in other PlayStation titles.

Gran Turismo 7 debuts the program, with Sony planning similar opportunities across its game portfolio.

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What is this about?

  • Pulse/
  • Jordan McAllister/
  • Tech/
  • Software
•
  • Gaming Avatar Personalization/
  • PlayStation Playerbase/
  • Gran Turismo 7 Integration/
  • Virtual Identity in Games

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Tech/Software

Sony launches Playerbase program for Gran Turismo 7

8 April 2026

—

Pulse

Jordan McAllister

Sony's new Playerbase program lets select PlayStation gamers become virtual avatars in Gran Turismo 7.

The initiative invites players to submit their most vivid PlayStation experiences. Finalists complete a video interview, and Sony covers the winner's flight and facial scanning session at its studio. The chosen participant's avatar will appear in the game for a limited time, while their custom car livery and logo will be permanently added.

• Share your most memorable PlayStation story
• Complete a video interview if selected
• Receive a studio flight, facial scan, and in game avatar

The program deepens player immersion by merging real identity with virtual gameplay. Future winners may appear in other PlayStation titles.

Gran Turismo 7 debuts the program, with Sony planning similar opportunities across its game portfolio.

What is this about?

  • Pulse/
  • Jordan McAllister/
  • Tech/
  • Software
•
  • Gaming Avatar Personalization/
  • PlayStation Playerbase/
  • Gran Turismo 7 Integration/
  • Virtual Identity in Games

Feed

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