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Google to debut screen‑free Fitbit band in 2026. AI‑driven training plan and upgraded platform aim at the health‑tracking market against Oura and Whoop

Google to debut screen‑free Fitbit band in 2026

The company announced a new wearable that forgoes a display, offering basic activity tracking within a gray fabric strap trimmed in orange. Users can access AI‑powered coaching via paid membership, while the device syncs to the refreshed software that acts as a personal trainer. Bloomberg reports the launch aims to challenge Oura and Whoop in the fitness segment later in 2026.

1 April 2026

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Google will launch a screen-free fitness band under the Fitbit brand later this year, according to Bloomberg.

The device is designed for users who want wearable health tracking without a display, competing directly with screen-free products from Oura and Whoop.

Key features include:

  • Gray fabric design with orange lining
  • Basic activity tracking capabilities
  • Paid subscription to unlock AI-driven coaching and advanced features

The band will sync with an updated Fitbit app that offers an AI-powered personal fitness trainer.

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